Write Wipe & Wash

Under Savlon’s ongoing school outreach initiative - ‘Healthy India Mission’, the brand wanted to help address one of the most critical issues prevalent in rural India – poor hand hygiene. Millions of children across India still don't have the habit of washing hands with soap before eating. Because they believe washing hands with water is enough. Since children do not take up new habits easily, Savlon, a brand associated with health and hygiene, needed to come up with an idea to help inculcate the habit of using soap when washing hands. The task was to come up with a simple, low-cost solution that could be easily implemented in rural schools across the country.
Primary-grade students in rural schools still use black slate and chalk sticks to write with. After frequently writing and wiping the slate with their bare hands, it is common for the chalk powder to get smeared all over their hands. So Savlon introduced Savlon Healthy Hands Chalk Sticks - special chalk sticks infused with soap.