Coffee Gold

Coffee Gold asked us to make their proposition. We know coffee comes alive through a BTL activity that was both affordable and effective. On 23rd September, World Coffee Day, Coffee People were born. Every coffee recipe has an origin.

To celebrate the day, we distributed branded coffee cup jackets that were faces of people from the country where the coffee originated. Moreover, a speech blurb described their recipe and spoke about things the audience did not know before. At the outlets, complimentary jackets were given with their respective brews all day. We wanted to distribute 1200 cup jackets over 24 hours at 14 outlets. But the jackets got over in five hours. People took mementoes and even ordered more coffee to get new jackets for themselves as a collection.