Cadbury Chocobakes
World Forgiveness Day
In the spirit of World Forgiveness Day, Cadbury chose to embrace the Crusaders and forgive their experimental recipes. They united chocolate lovers with an alternative recipe instead of Cadbury Chocobakes.
Highlighting the superiority of their Cadbury indulgence, the brand positioned itself as the ‘best’ recipe. A cheeky way to introduce the product with a fun approach that resonated with the chocolate experimenters… as well as the loyalists!
fun little coincidence, World Forgiveness Day also happened to be World Chocolate Day!
